Student Services Competition


LINKS Student Global Services Competition, Mar-Apr 2013

You are invited to join the March-April/2013 LINKS Global Services Competition by entering one or more student teams, a whole class, or multiple classes. Student teams participate in either of two separate services competitions … with the LINKS Services Marketing Simulation or with the LINKS Services Operations Management Simulation.

LINKS Global Services Competition Highlights:

  • Cross-Institution Services Simulation Competitions
  • Your Student Teams Compete Against Student Teams From Other Institutions
  • Challenges Students in an Intense Team-Based Cross-Institution Services Competition
  • For Students in Academic Degree-Granting Programs Worldwide
  • Undergraduates Compete Against Undergraduates; MBAs Compete Against MBAs
  • Targeted at Upper-Level Undergraduates and All MBAs

Two separate LINKS Global Services Competitions are offered:

    … The LINKS Services Marketing Simulation competition for students in introductory and elective marketing courses . including services marketing, marketing management, and marketing strategy courses. Students with prior exposure to a traditional manufacturing-oriented marketing simulation will find the service business in the LINKS Services Marketing Simulation to be even more challenging to manage than a traditional manufacturing firm.

    … The LINKS Services Operations Management Simulation competition for students students in introductory and elective operations management and supply chain management courses . especially for courses where services may be under-emphasized relative to traditional manufacturing environments.

Service design decisions, service quality and service experience management, customer focus, service innovation, and a rich set of research studies are common to both LINKS services simulations. The LINKS Services Marketing Simulation and the LINKS Services Operations Management Simulations are sophisticated, team-based, integrative competitive simulations.

Details about the March-April 2013 LINKS Global Services Competition (scheduling, student eligibility, costs, and registration procedure) are accessible via the LINKS Global Competition link on the LINKS website:

Participating in a LINKS Global Services Competition is an alternative instructional/learning opportunity to the traditional usage of LINKS within a single instructor’s course (i.e., an event with students from a single course conducted according to the course instructor’s preferred scheduling).

If you have questions about the LINKS Global Services Competition, please contact me.

Best regards,


Randall G. Chapman, PhD
+1 407 905 9191
Better Design + Better Support + Better Experience = Better Simulations(tm)

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