TOC: Trziste Market


Trziste Market, 24(2)

Competitiveness through strategic orientation
Monferrer, D., Ripollés, M., Blesa, A. [Publisher] [Google Scholar]

A key to prosperity in hypercompetitive markets: organizational “hyperflexibility”
Carlopio, J., Harvey, M., Kiessling, T. [Publisher] [Google Scholar]

Early warning systems – empirical evidence
Osmanagic Bedenik, N., Rausch, A., Fafaliou, I., Labas, D. [Publisher] [Google Scholar]

Concept of reputation: different perspectives and robust empirical understandings
Vlasic, G., Langer, J. [Publisher] [Google Scholar]

Pakistani childrens’ views of TV advertising
Kashif, M., Altaf, U., Ali, S., Asif, U., Ayub, H. M., Abeer, W., De Run, E. C. [Publisher] [Google Scholar]

Problems of sales force turnover and possible solutions
Poljak, T., Tomasevic Lisanin, M. [Publisher] [Google Scholar]

Perceived value creation process: focus on the company offer
Pandza Bajs, I. [Publisher] [Google Scholar]

Book Reviews

Ellery, T., Hansen, N.: "Pharmaceutical lifecycle management: Making the most of each and every brand"
Zivaljic, I. [Publisher]

Macinnis, D.J., Folkes, V.S.: "The disciplinary status of consumer behaviour: A sociology of science perspective on key controversies"
Kadic-Maglajlic, S., Dlacic, J. [Publisher]

Grbac, B., Meler, M.: "Metrika marketinga"
Loncaric, D. [Publisher]

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