TOC: J Con Behaviour


Journal of Consumer Behaviour, 12(1

Marketing social norms: Social marketing and the ‘social norm approach’
Kevin Burchell, Ruth Rettie and Kavita Patel [Publisher] [Google Scholar]

Individual differences in opportunistic claiming behavior
Gerrard Macintosh and Charles D. Stevens [Publisher] [Google Scholar]

Are today’s Millennials splintering into a new generational cohort? Maybe!
Kathleen Debevec, Charles D. Schewe, Thomas J. Madden and William D. Diamond [Publisher] [Google Scholar]

Transitory bias as a source of customer dissatisfaction: An exploratory investigation
Philip J. Trocchia and Michael G. Luckett [Publisher] [Google Scholar]

Beliefs of Chinese buyers of pirated goods
Nancy J. Stephens and Teresa A. Swartz [Publisher] [Google Scholar]

Co-construction and performancescapes
GÜLNUR Tumbat and RUSSELL W. Belk [Publisher] [Google Scholar]

Consumer’s doppelganger: A role model perspective on intentional consumer mimicry
Ayalla Ruvio, Yossi Gavish and Aviv Shoham [Publisher] [Google Scholar]

The simple man: The consumption behavior of the principled life
Lee Phillip McGinnis, Angela M. Frendle and James W. Gentry [Publisher] [Google Scholar]

How to stop binge drinking and speeding motorists: Effects of relational-interdependent self-construal and self-referencing on attitudes toward social marketing
Brett A. S. Martin, Christina Kwai-Choi Lee, Clinton Weeks and Maria Kaya [Publisher] [Google Scholar]

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