Revisit: Macromarketing 2013


38th Annual Macromarketing Conference, Toronto, 5-7 Jun 2013; Deadline now 15 Feb

38th Annual Macromarketing Conference
June 4 – June 7, 2013
Delta Chelsea Hotel, Toronto

Doctoral Colloquium, June 3-4, 2013
Schulich School of Business, York University, Toronto, Canada
Chair: Prof. Russell Belk (

For Call for Papers and conference information go to:

Submissions can be made to any of these tracks below (email track chair directly for paper lengths requirements. Track chair contacts at or if unsure about the track, you can also submit directly to or

  • Marketing systems and economies of servitude (incl. Service-dominant logic of marketing)
  • Marketing systems in illegal markets
  • Markets of nature
  • Markets and human exploitation
  • Marketing and psychoanalysis
  • Markets and individualization, insecuritization and depoliticization
  • Marketing systems and corporate dealings (business-to-business markets)
  • The nature of relationships in market processes
  • Theories and meta-theories of markets and marketing
  • Market making and marketing in emergent economies / developing countries
  • Markets and ethics
  • Marketing systems in the market for political influence
  • Cultural influences on marketing systems and market making
  • Sustainable business models
  • Global innovation
  • Beyond that papers in all established macromarketing fields of study are invited


Submissions of papers (OR ABSTRACTS, EMAIL TRACK CHAIRS FOR REQUIREMENTS) should be sent no later than FEBRUARY 15, 2013.

Acceptance of a paper implies that at least one of the authors must attend the conference and present the paper. Papers will be evaluated through a double blind review process, and authors will be notified of acceptance/rejection by March 2013.

Special Sessions

Proposals for special sessions should be sent no later than February 15, 2013 and must include a rationale, an outline of the issues to be discussed, as well as names and relevant qualifications of the proposed panel, workshop and session participants. A minimum of two double-spaced typed pages will be required to provide the necessary information. For the special sessions, paper abstracts must be attached to the session description (see paper submission information). Authors will be notified of acceptance/rejection in March 2013.

Doctoral Colloquium (June 3/4, 2013)

A two days doctoral workshop will be conducted at the same site as the proposed conference, starting at June 3. We hope that a significant number of participants in the doctoral workshop will also attend the conference (a special rate for doctoral students shall abet this). If you have any questions, please email Prof. Russell Belk at

For further information, please visit:


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