Revisit: MMA 2013


2013 Doctoral Student Teaching Consortium at the 18th Annual Marketing Management Association Educators' Conference, New Orleans, 18-20 Sep 2013; Early bird consortium deadline 1 Aug

MMA – Marketing Management Association
2013 Doctoral Student Teaching Consortium

Marketing Management Association Fall Educators’ Conference
New Orleans, September 18-20, 2013

The Marketing Management Association is pleased to announce the 2013 Doctoral Student Teaching Consortium. The Doctoral Student Teaching Consortium is designed to help future faculty develop innovative approaches to classroom instruction. The Consortium will be held in conjunction with the MMA Fall Educators’ Conference ( which has a focus on teaching effectiveness in marketing education.

Sessions will be led by award winning faculty colleagues who are accomplished in the marketing discipline and effective in the classroom. Sample sessions include First Day of Class Activities, Interactive Classroom Delivery, and Teaching Resources and Research. Time will also be spent on preparing for a position at a balanced or teaching institution. Students will be assigned to faculty colleagues for one-on-one interaction. This will be a very hands-on experience as students will have the opportunity to provide a teaching demonstration with constructive feedback from faculty and student colleagues.

Consortium sessions will be held on Wednesday 1:30-4:05pm, as well as 1:30-3:45pm on Thursday. This allows attendees to participate in the regular conference sessions on Thursday morning as well as all day on Friday. On Thursday morning attendees can also give a mini-teaching demonstration to get feedback from faculty and student colleagues. Although there is no additional fee to participate in the consortium, students must register for the conference to attend. Students who register (and pay) by August 1, 2013 can benefit from the student conference registration rate of $120, after this date the student rate is $150. For non-students the rate is $170 and $200 respectively.

The conference registration fee includes dinner on Wednesday and Thursday as well as lunch on Thursday and Friday. The conference hotel, Renaissance Pere Marquette has a special MMA room rate of $99 per night for single, double, triple or quad occupancy. Contact roommate coordinator, Cinthia Satornino at if interested in signing up to share a hotel room with another doc student at the conference.

Questions should be directed to the consortium coordinator, Brian Vander Schee at Please visit and select Fall Conference from the Conferences tab for full conference details including the Conference Call for Papers and the Outstanding Teacher-Scholar Doctoral Student Competition Call for Submissions. Details regarding the pre-conference workshops held on Wednesday morning are also provided on the conference website.


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