Political Marketing


7th International Political Marketing Conference, Stockholm University School of Business, 19?21 Sep 2013; Deadline 13 Apr

7th International Political Marketing Conference
Stockholm University School of Business
19 – 21 September 2013

In association with:

  • Academy of Marketing
  • Political Studies Association
  • International Communication Association
  • Journal of Public Affairs
  • Journal of Political Marketing

Call for Papers

The IPMC organizing committee, in association with the Political Marketing Special Interest Groups of the Academy of Marketing and Political Studies Association and, in addition, the Political Communication Division of the International Communications Association, invites submissions for its 7th annual conference – to be hosted in Stockholm, Sweden during September 2013.

In a break with tradition, the 2013 conference aims to bring together four distinct, but significantly interrelated, research and practitioner communities – those of political science, political communication, political marketing and public affairs – for the purposes of engaging in inter-disciplinary debates related to the role, practice and impact of marketing in contemporary politics. The conference is themed:

What is Marketing Doing to Politics?

Contemporary perspectives within, and between, the 4 Ps: Political Science, Political Communication, Political Marketing and Public Affairs

Conference tracks will be anchored in the various disciplines and designed – where possible – to encourage cross disciplinary debate and knowledge sharing. Submissions are therefore welcomed from a broad range of perspectives and purposes. Papers that seek to develop theory, present empirical or comparative work, explore methodology, practitioner perspectives and case studies are all welcome. In light of the encouraging response to our earlier Call for Track Proposals, we would especially welcome contributions in the following areas:

  • Political marketing and democracy
  • The reshaping of contemporary politics in response to the notion of market orientation
  • Contemporary political institutions and political marketing
  • Marketing and political engagement
  • Political marketing and floating voters
  • US political marketing practice and its influence elsewhere
  • Comparative political studies related to marketing and communications
  • Critical perspectives on the role of marketing and communications in contemporary politics
  • The mediatization of politics
  • Political marketing and the Fourth Estate
  • Manipulation and control of news media
  • The contemporary dynamics of political communication
  • The impact of internet and social media on political communication
  • Political marketing and public opinion
  • Emerging theatres of political marketing and communication i.e. China, Russia, India
  • The marketing of transnational political movements and its impact on national political discourse
  • The ethics of political marketing and communication
  • Transparency and regulation of political marketing, political communication and public affairs
  • The marketing of government
  • Internal marketing within political parties
  • Strategic political marketing practice
  • Market based positioning
  • Marketing ideology
  • Political branding
  • Political PR
  • Political polling and market research
  • Studies of political marketing practice in different national/local contexts
  • Theories and practice of political marketing in post-communist states
  • Political relationship management
  • Online strategies in political marketing
  • Social networks and social media in political marketing
  • Public affairs and (disproportionate) representation in political processes
  • Public affairs’ impact on political outcomes
  • Collaborative advocacy initiatives
  • New theatres of public affairs practice
  • Ethical practice in public affairs
  • Public affairs as social capital
  • Research exploring public affairs as a social good
  • Reform agendas
  • Strategic and tactical innovations in the field of public affairs
  • Relationship between governmental and business agendas in international politics

Special Call for Papers Related to the 2012 US Presidential Election

In addition to the themes outlined above, the conference organizers would also like to include a series of special sessions based on an anatomical dissection of the 2012 US Presidential Election. These would ideally be presented by scholars from different disciplinary backgrounds which, when taken together, could sharpen theory and provide the basis of in-class material for extended treatment of the subject. If you feel that you have a contribution to make in this area, please mark your abstract 2012 US PRESIDENTIAL ELECTION.

Student Submissions

The IPMC encourages abstract submissions from doctoral researchers in any discipline related to the themes addressed by the conference. A doctoral colloquium will be held on Wednesday 18th September and successful submissions to the colloquium may lead to full participation at the conference. A decision concerning the suitability of papers will be made by the chair and co-chair of the colloquium panel.

Please note that, thanks to generous sponsorship from the Political Studies Association, submission of a successful abstract to the colloquium organizers will entitle the student to a free conference place. For obvious reasons numbers are limited and further details will be provided shortly (on the conference website).

Abstract Submission

There are three short requirements for each submission. The proposal should contain an abstract (of no more than 600 words) which clearly outlines the purpose and direction of the research, its methodology (where appropriate), and its key findings/implications. A short CV/biography (of no more than 200 words) should accompany the abstract and, finally, a cover page – including the full name of the researcher, title, institution, mailing address, phone number and email address – should be included with the submission. Remember to stipulate a primary contact person for correspondence (if not the submitter).

Please send all files as Word documents in an email entitled “IPMC ABSTRACT SUBMISSION” to IPMC organizers at ipmc@fek.su.se It is important to outline the theme, or themes, you consider most appropriate for the paper in the body of the email.

If the abstract is submitted for the doctoral colloquium, please entitle your email “IPMC ABSTRACT – DOCTORAL COLLOQUIUM”

The conference website will be launched at the beginning of February – see www.ipmc7.com – it will also be possible to submit abstracts through the site.

All abstracts must be received before the deadline of April 13th 2013. A maximum number of two abstract submissions will be considered per participant. No submissions received after this date will be considered for inclusion.

Acknowledgement of receipt

You will receive email notification within 72 hours that your abstract has been received and is under review with the IPMC scientific committee. Any enquiries should be forwarded to ipmc@fek.su.se – please include the title of your abstract in any correspondence.

Acceptance of abstract and “earlybird discount”

Authors will be contacted by email no later than May 17th 2013 with news of whether the abstract has been accepted for inclusion. Please note this deadline is intended to provide a 2 week window within which successful authors are able to still benefit from the “early bird” conference discount (discounted registration ends 31st May 2013).

Final paper submission

In order for conference papers to be considered for inclusion in one of the journal special issues*, or for the award of conference Best Paper, they must be submitted no later than 16th August 2013. Again, the email address for full papers is ipmc@fek.co.uk

Conference registration

As stated above, the “earlybird discount” period ends 31st May. The final registration date for conference abstracts is June 28th. If registration and payment are not made by this date, the abstract will have to be removed from the conference programme.

Registration and payment must be made through the conference website – www.ipmc7.com

Further information

Details of the schedule, conference programme, social programme, keynote speakers, committees, tracks/submissions, venue and accommodation/travel will be made available on the conference website which will launch fully at the beginning of February. Please check regularly for detailed information and updates.


*The conference will be supported with Special Issues of the Journal of Political Marketing and the Journal of Public Affairs


If you have any further, or immediate, questions concerning the conference please contact Dr. Ian Richardson, Director of Executive Education and head of the MSc Strategic Public & Political Marketing programme at Stockholm University School of Business.

email iri@fek.su.se/tel. +46 (0)7222 53712.

We’d like to extend a warm invitation to everyone and hope to see you at our beautiful Kräftriket campus in September!

The 7th International Political Marketing Conference will be held at the historic Kräftriket site within close proximity to the centre of Stockholm, Sweden.

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