Clayton Winners 2012

Introduction

Jayson S. Jia has won the 2012 MSI Clayton Dissertation Proposal Competition. Joshua T. Beck and Eric M. Schwartz received honorable mention

Marketing Science Institute – 1000 Massachusetts Avenue – Cambridge, MA 02138 USA

MSI Announces Results of the 2012 Clayton Dissertation Proposal Competition

The Marketing Science Institute (MSI) is pleased to announce the results of the 2012 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community. Students submitted their dissertation proposals from August 2011 through July 2012, at a point when their dissertation work was no more than 50% completed.

The finalists were selected from 82 high-quality submissions. Three blind evaluations of each submission were obtained from outside academic experts. We are grateful to the 147 marketing scholars who generously contributed their time to serve as reviewers.

WINNER
Jayson S. Jia, Stanford University
Experiences in the Form of Packets
Advisor: Baba Shiv

HONORABLE MENTIONS
Joshua T. Beck, University of Washington
Managing the Simultaneous Effects of Brand and Relationship Strategies on Performance
Advisor: Robert W. Palmatier

Eric M. Schwartz, University of Pennsylvania
The Attribute-Based Multi-Armed Bandit for Adaptive Marketing Experiments
Advisors: Peter S. Fader and Eric T. Bradlow

The competition winner receives $5,000, and each honorable mention receives $3,000. All are invited to attend MSI’s spring Trustees Meeting, where their work will be acknowledged.

We congratulate the finalists as well as the authors and thesis chairs/advisors of the many other fine submissions received.

John Deighton and Ross Rizley

Marketing Science Institute
www.msi.org


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