Erin Anderson Award 2013


Andrea Morales has won the AMA Foundation's 2013 Erin Anderson Award

Foundation Announces Andrea Morales as 2013 Erin Anderson Award Recipient

The American Marketing Association Foundation (AMAF) announces Andrea Morales, Associate Professor of Marketing at the W. P. Carey School of Business, Arizona State University, as the 2013 Erin Anderson Award winner. Morales will be honored during the Saturday, February 16 Awards Luncheon at the AMA Winter Marketing Educators’ Conference in Las Vegas, NV.

The Erin Anderson Award recognizes and honors the life of Erin Anderson, a widely respected mentor and marketing scholar from INSEAD whose research made significant contributions to the marketing discipline. Not only was Professor Anderson a distinguished scholar; she was a dedicated mentor. She shared her experiences and insights with many faculty members and Ph.D. students as they launched their academic careers. Erin Anderson encouraged and enabled women in academe.

Similarly, Professor Morales goes beyond her significant research contributions to help others develop their careers, “Not only has Andrea been prolific in her research and impact on the field, she has played many key roles in mentoring the next generation of marketing scholars and supporting the research culture at ASU. Her career path is marked by relevance, perseverance, and enthusiasm, all qualities that represent the essence of the Erin Anderson Award. The award committee and I offer our full congratulations and look forward to what she will accomplish in the future,” said Professor Sandy Jap, Chair, 2013 Erin Anderson Award Committee. The other members of the committee included Anne Coughlan, Northwestern University; Hubert Gatignon, INSEAD; Leigh McAlister, University of Texas at Austin; and Raji Srinivasan, University of Texas at Austin.

For additional information about the Erin Anderson Award, visit:


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