Better World


The AMA Foundation announces Philip Kotler is the recipient of the inaugural William L. Wilkie "Marketing for a Better World" Award

Philip Kotler is Inaugural 2013 Wilkie Award Recipient

The American Marketing Association Foundation (AMAF) announces Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, as the recipient of the inaugural William L. Wilkie “Marketing for a Better World” Award. Kotler will be honored during the Saturday, February 16 Awards Luncheon at the AMA Winter Marketing Educators’ Conference in Las Vegas, NV.

This award honors marketing thinkers who have significantly contributed to the understanding and appreciation for marketing’s potential to improve the world. The award recognizes and honors the work of William (Bill) Wilkie, the Nathe Professor of Marketing at the Mendoza College of Business, University of Notre Dame. The Wilkie Award is a broadly based, major academic recognition for the field, recognizing marketing thought leaders whose conceptual developments, substantive applications, or empirical studies have served to provide significant bases for improvements in our world.

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