Paliwoda, Stan, Tim G. Andrews, Junsong Chen (2012), Marketing Management in Asia, Routledge, New York. ISBN-10: 0415523176 ISBN-13: 978-0415523172

Introduction

Stan Paliwoda, Tim Andrews and Junsong Chen

Chapter 1

China: Distribution in China
–Jintao Wu and Junsong Chen

Chapter 2:

China: Consumer Behaviour in China
–Guoqing Guo

Chapter 3:

China: Celebrity Endorsement within the Chinese Beauty Industry: Views from Beijing’s Female Consumers
–Mark McPherson and Xiang Li

Chapter 4:

China and the Milk Powder Contamination Scandal
–Paul Custance and Jiang Dongni

Chapter 5:

India: Culture and Consumer Behaviour Influences on Sales Promotion Practices in India
–Madhumita Banerjee, Paurav Shukla and Phani Tej Adida

Chapter 6:

Japan: Marketing Management Issues in Japan
–Stephanie Slater

Chapter 7:

Taiwan: Consumers’ Reactions to Tesco’s Market Entry in Taiwan: A Comparison with the UK Experience
–Ching-Wei Ho and John Temperley

Chapter 8:

Thailand: Relationship Marketing in Thailand: A Case of the Real Estate Industry
–Ruth Banomyong and Nucharee Supatn

Chapter 9:

Thailand: Marketing for Life in the Economic Recession: The Case of Thailand
–Orose Leelakulthanit

Chapter 10:

Turkey, the EU and the Third Wave of MNCs
–Nukhet Vardar

Chapter 11:

Vietnam: Marketing in Vietnam – Culture and Quality Considerations
–Kieran Tierney