TOC: J Intl Con Mar


Journal of International Consumer Marketing, 25(1)

C. Anthony Di Benedetto [Publisher]

“If You’ve Seen One, You’ve Seen Them All!” Are Young Millennials the Same Worldwide?
Charles D. Schewe, Kathleen Debevec, Thomas J. Madden, William D. Diamond, Anders Parment & Andrew Murphy [Publisher] [Google Scholar]

The Effects of National Culture and Cosmopolitanism on Consumers’ Adoption of Innovation: A Cross-Cultural Comparison
Heejin Lim & Jee-Sun Park [Publisher] [Google Scholar]

A Comparison of Chinese Consumers’ Intentions to Purchase Luxury Fashion Brands for Self-Use and for Gifts
Jia Chen & Soyoung Kim [Publisher] [Google Scholar]

Internet Marketing to 50+ Generations in the UK and France
Gloria A. Moss, Catharina Wulf & Hilary Mullen [Publisher] [Google Scholar]

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership