Explaining the Role of Perceived Risk, Knowledge, Price, and Cost in Dry Fish Consumption Within the Theory of Planned Behavior
–Mohammad Abdul Momin Siddique [Publisher] [Google Scholar]

Creating Global Brand Names: The Use of Sound Symbolism
–Gerard A. Athaide & Richard R. Klink [Publisher] [Google Scholar]

Divergence in Variety Seeking: An Exploratory Study Among International Travelers in Asia
–Patrick Legohérel, Bruno Daucé & Cathy H. C. Hsu [Publisher] [Google Scholar]

Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia
–Ahmed Rageh Ismail [Publisher] [Google Scholar]

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