TOC: J Global Mar


Journal of Global Marketing, 25(4)

Explaining the Role of Perceived Risk, Knowledge, Price, and Cost in Dry Fish Consumption Within the Theory of Planned Behavior
Mohammad Abdul Momin Siddique [Publisher] [Google Scholar]

Creating Global Brand Names: The Use of Sound Symbolism
Gerard A. Athaide & Richard R. Klink [Publisher] [Google Scholar]

Divergence in Variety Seeking: An Exploratory Study Among International Travelers in Asia
Patrick Legohérel, Bruno Daucé & Cathy H. C. Hsu [Publisher] [Google Scholar]

Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia
Ahmed Rageh Ismail [Publisher] [Google Scholar]

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