Brand Management in Emerging Markets
Introduction
Brand Management in Emerging Markets: Theories and Practices, Book to be edited by Cheng Lu Wang and Jiaxun He; Proposal deadline 30 Mar 2013
Call for Chapters
Brand Management in Emerging Markets: Theories and Practices
Proposals Submission Deadline: March 30, 2013
To be published by IGI Global: http://bit.ly/UndRNg
Editors:
Cheng Lu Wang (University of New Haven)
e-mail: cwang@newhaven.edu
Jiaxun He (East China Normal University)
e-mail: jxhe@dbm.ecnu.edu.cn
Researchers and practitioners are invited to submit on or before March 30, 2013, a 2-3 page chapter proposal (and an author brief bio) clearly explaining the topic and content of his or her proposed chapter. Detail information and recommended topics can be found at IGI website:
Inquiries and submissions can be forwarded electronically to either of the coeditors.
 |
The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership |