Brand Management in Emerging Markets


Brand Management in Emerging Markets: Theories and Practices, Book to be edited by Cheng Lu Wang and Jiaxun He; Proposal deadline 30 Mar 2013

Call for Chapters

Brand Management in Emerging Markets: Theories and Practices

Proposals Submission Deadline: March 30, 2013

To be published by IGI Global:


Cheng Lu Wang (University of New Haven)

Jiaxun He (East China Normal University)

Researchers and practitioners are invited to submit on or before March 30, 2013, a 2-3 page chapter proposal (and an author brief bio) clearly explaining the topic and content of his or her proposed chapter. Detail information and recommended topics can be found at IGI website:

Inquiries and submissions can be forwarded electronically to either of the coeditors.

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