From the Editor
–Gloria Barczak [Publisher] [

In This Issue
–C. Anthony Di Benedetto [Publisher]

Dynamic Use Diffusion Model in a Cross-National Context: A Comparative Study of the United States, Sweden, and India
–Eric Shih, Alladi Venkatesh, Steven Chen and Erik Kruse [Publisher] [Google Scholar]

Personal Word of Mouth, Virtual Word of Mouth, and Innovation Use
–Tomoko Kawakami, Kazuhiro Kishiya and Mark E. Parry [Publisher] [Google Scholar]

Product Design Innovation and Customer Value: Cross-Cultural Research in the United States and Korea
–Hakil Moon, Douglas R. Miller and Sung Hyun Kim [Publisher] [Google Scholar]

Paths to Success: How Do Market Orientation and Entrepreneurship Orientation Produce New Product Success?
–Jinhwan Hong, Tae Ho Song and Shijin Yoo [Publisher] [Google Scholar]

Getting More from Cross-Functional Fairness and Product Innovativeness: Contingency Effects of Internal Resource and Conflict Management
–Dirk De Clercq, Narongsak (Tek) Thongpapanl and Dimo Dimov [Publisher] [Google Scholar]

When Things Go Wrong, Don’t Rely on Committed Consumers: Effects of Delayed Product Launches on Brand Trust
–Steffen Herm [Publisher] [Google Scholar]

The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market
–Dae Ryun Chang and Se-Bum Park [Publisher] [Google Scholar]

The Institutionalization of an Electronic Marketplace in China, 1998–2010
–Guang Yang and Rishuang Wang [Publisher] [Google Scholar]

Moderating Effects of Nationality and Product Category on the Relationship between Innovation and Customer Equity in Korea and China
–Hao Zhang, Eunju Ko and Euntaik Lee [Publisher] [Google Scholar]

A Study of the Attitude toward Convergent Products: A Focus on the Consumer Perception of Functionalities
–Sungkyu Lee, Jong-Ho Lee and Tony C. Garrett [Publisher] [Google Scholar]

Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Technology Firms
–Namwoon Kim, Subin Im and Stanley F. Slater [Publisher] [Google Scholar]

Incremental and Radical Innovation in Coopetition—The Role of Absorptive Capacity and Appropriability
–Paavo Ritala and Pia Hurmelinna-Laukkanen [Publisher] [Google Scholar]

Antecedents and Consequences of Creativity in Product Innovation Teams
–Subin Im, Mitzi M. Montoya and John P. Workman Jr. [Publisher] [Google Scholar]

Book Reviews

Repeatability: Build Enduring Business for a World of Constant Change by Chris Zook and James Allen. Boston: Harvard Business Review Press, 2012. 288 pages. US$30.00.
–S. S. Pal [Publisher]

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap by David Wesley and Gloria Barczak. Surrey, UK: Gower, 2010. 266?+?xiv pages. US$124.95.
–Erik A. J. Johnson [Publisher]

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