TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 27(1)
Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance
–James W. Peltier, Debra Zahay, Donald R. Lehmann [Publisher] [Google Scholar]
A Walk in Customers’ Shoes: How Attentional Bias Modification Affects Ownership of Integrity-violating Social Media Posts
–Tom van Laer, Ko de Ruyter, David Cox [Publisher] [Google Scholar]
The Geometric Law of Annual Halving
–Edward C. Malthouse, Kalyan Raman [Publisher] [Google Scholar]
Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising
–Jinsong Huang, Song Su, Liuning Zhou, Xi Liu [Publisher] [Google Scholar]
Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid
–Yael Steinhart, Michael A. Kamins, David Mazursky, Avraham Noy [Publisher] [Google Scholar]
Using Blogs to Solicit Consumer Feedback: The Role of Directive Questioning Versus No Questioning
–Christine Balagué, Kristine de Valck [Publisher] [Google Scholar]
A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries
–Lerzan Aksoy, Alexander Buoye, Pelin Aksoy, Bart Larivière, Timothy L. Keiningham [Publisher] [Google Scholar]
![]() |
The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership |