TOC: J Interactive Mar


Journal of Interactive Marketing, 27(1)

Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance
James W. Peltier, Debra Zahay, Donald R. Lehmann [Publisher] [Google Scholar]

A Walk in Customers’ Shoes: How Attentional Bias Modification Affects Ownership of Integrity-violating Social Media Posts
Tom van Laer, Ko de Ruyter, David Cox [Publisher] [Google Scholar]

The Geometric Law of Annual Halving
Edward C. Malthouse, Kalyan Raman [Publisher] [Google Scholar]

Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising
Jinsong Huang, Song Su, Liuning Zhou, Xi Liu [Publisher] [Google Scholar]

Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid
Yael Steinhart, Michael A. Kamins, David Mazursky, Avraham Noy [Publisher] [Google Scholar]

Using Blogs to Solicit Consumer Feedback: The Role of Directive Questioning Versus No Questioning
Christine Balagué, Kristine de Valck [Publisher] [Google Scholar]

A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries
Lerzan Aksoy, Alexander Buoye, Pelin Aksoy, Bart Larivière, Timothy L. Keiningham [Publisher] [Google Scholar]

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