TOC: J Adv Res


Journal of Advertising Research, 52(4)

Editorial: What We Know About Social Media
Geoffrey Precourt, [Publisher] [Google Scholar]

The Dog Ate My Analysis: The Hitchhiker’s Guide to Marketing Analytics
Pat LaPointe, [Publisher] [Google Scholar]

Are You Ready for the Next Big Thing? New Media Is Dead! Long Live New Media!
Jenni Romaniuk, [Publisher] [Google Scholar]

The Role of Visual Attention in Internet Advertising: Eleven Questions and a Score of Answers
Adam S. Greenberg, [Publisher] [Google Scholar]

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