TOC: Mar Theory


Marketing Theory, 12(4)

Interpreting the nature of business to business exchanges through the use of Fiske’s Relational Models Theory
Keith Blois and Annmarie Ryan [Publisher] [Google Scholar]

Exploring space and place in marketing research: Excavating the garage
Elizabeth C Hirschman, Ayalla Ruvio, and Russell W Belk [Publisher] [Google Scholar]

Poetic witness: Marketplace research through poetic transcription and poetic translation
Robin Canniford [Publisher] [Google Scholar]

Exhibitions and the role of fashion in the sustenance of the Kylie Brand mythology: Unpacking the spatial logic of celebrity culture
Paul Hewer and Kathy Hamilton [Publisher] [Google Scholar]

Dealing with customer misbehaviour: Employees’ tactics, practical judgement and implicit knowledge
Per Echeverri, Nicklas Salomonson, and Annika Aberg [Publisher] [Google Scholar]

The X-Factor enigma: Simon Cowell and the marketization of existential liminality
Chris Hackley, Stephen Brown, and Rungpaka Amy Hackley [Publisher] [Google Scholar]

The logical structure of the service-dominant logic of marketing
John Williams [Publisher] [Google Scholar]

Character analysis and racism in marketing theory and practice
Mark Tadajewski [Publisher] [Google Scholar]

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