TOC: J Global Mar

Introduction

Journal of Global Marketing, 25(3

The Impact of Integration and Responsiveness on MNC Subsidiaries’ Market Orientation
Riliang Qu [Publisher] [Google Scholar]

The Importance of Second-Hand Knowledge in the Revised Uppsala Model: Can European Textiles Producers Export to China?
Susana Costa e Silva, Eugénia Pacheco, Raquel Meneses & Carlos Brito [Publisher] [Google Scholar]

Country of Production Biases on Consumer Perceptions of Global Brands: Evidence From an Emerging Market
Aybeniz Akdeniz Ar & Ali Kara [Publisher] [Google Scholar]


The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership