Constraints to Building and Deploying Marketing Capabilities by Emerging Market Firms in Advanced Markets
–Lutz Kaufmann and Jan-Frederik Roesch [Publisher] [Google Scholar]

The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities
–Lianxi Zhou, Aiqi Wu, and Bradley R Barnes [Publisher] [Google Scholar]

Stakeholders and Marketing Capabilities in International New Ventures: Evidence from Ireland, Sweden and Denmark
–Natasha Evers, Svante Andersson, and Martin Hannibal [Publisher] [Google Scholar]

The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers
–Bernhard Swoboda, Karin Pennemann, and Markus Taube [Publisher] [Google Scholar]

Reducing Uncertainty in the Emerging Market Entry Process: On the Relationship Among International Experiential Knowledge, Institutional Distance, and Uncertainty
–Mikael Hilmersson and Hans Jansson [Publisher] [Google Scholar]

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership