TOC: J Intl Con Mar


Journal of International Consumer Marketing, 24(5)

Erdener Kaynak [Publisher]

Assessing the Psychometric Properties of Hofstede’s versus Schwartz’s Cultural Values of Chinese Customers
Mengxia Zhang, Jean-Charles Chebat & Haithem Zourrig [Publisher] [Google Scholar]

Examining Uncertainty Avoidance, Relationship Quality, and Customer Loyalty in Two Cultures
Nelson Oly Ndubisi, Naresh K. Malhotra, Dilber Ulas & Gibson C. Ndubisi [Publisher] [Google Scholar]

Consumer Behavior Insights, Consumption Dynamics, and Segmentation of the Japanese Wine Market
Johan Bruwer & Courtney Buller [Publisher] [Google Scholar]

Societal Norms, Need for Closure, and Service Recovery
Anna S. Mattila & Sunmee Choi [Publisher] [Google Scholar]

Consumer Acculturation in the Age of Globalization: A Study of First-Generation Indian Immigrants in the United States
Anil Mathur [Publisher] [Google Scholar]

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