TOC: J Con Behaviour


Journal of Consumer Behaviour, 11(6)

Play as co-created narrative in computer game consumption: The hero’s journey in Warcraft III
Margo Buchanan-Oliver and Yuri Seo [Publisher] [Google Scholar]

Using subtle reminders of love to foster healthy snack choices
David Raska and Bridget S. Nichols [Publisher] [Google Scholar]

Servicescapes: The role that place plays in stay-at-home mothers’ lives
Micael-Lee Johnstone and Sarah Todd [Publisher] [Google Scholar]

New insights into the impact of digital signage as a retail atmospheric tool
Charles Dennis, Richard Michon, J. JoŠko Brakus, Andrew Newman and Eleftherios Alamanos [Publisher] [Google Scholar]

If I want you to like me, should I be like you or unlike you? The effect of prior positive interaction with the group on conformity and distinctiveness in consumer decision making
Veronika Papyrina [Publisher] [Google Scholar]

Understanding consumer purchase of free-of cosmetics: A value-driven TRA approach
Torben Hansen, Marie Søndergaard Risborg and Christina Donslund Steen [Publisher] [Google Scholar]

Voluntary simplicity and life satisfaction: Exploring the mediating role of consumption desires
Lilia Boujbel and Alain d’Astous [Publisher] [Google Scholar]

Inter-cultural adolescent ritual practice
Peter Nuttall and Julie Tinson [Publisher] [Google Scholar]

Evaluation context’s role in driving positive word-of-mouth intentions
Anders Hauge Wien and Svein Ottar Olsen [Publisher] [Google Scholar]

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