CCT Workshop


Consumer Culture Theory Workshop VII, Boot camp on data interpretation, Tucson, 16-18 Jun 2013; Deadline 1 Mar

 Call for Proposals


Tucson, Arizona June 16-18, 2013


Organizers: Fleura Bardhi, Northeastern University, Diego Rinallo, Euromed Management, Robert Kozinets, York University


Confirmed Faculty Mentors: Eric Arnould, Zeynep Arsel, Søren Askegaard, Russell Belk, Stefania Borghini, Julian Cayla, Giana Eckhardt, Amber Epp, Markus Giesler, Ashlee Humphreys, Dannie Kjeldgaard, Pauline Maclaran, Risto Moiso, Jeff Murray, Cele Otnes, Lisa Peñalosa, Linda Price, Avi Shankar, Hope Jensen Schau, John W. Schouten, John Sherry, Jonathan Schroeder, Melanie Wallendorf


Workshop Theme:  The workshop focuses on the analysis, interpretation and presentation of research based on qualitative, interpretive, ethnographic, videographic, netnographic, semiotic, and phenomenological consumer research. Consequently projects of these types are privileged.  The intent is to provide a forum for work in early stages (analysis) and completed work (interpretation and representation). Methodological projects will be welcome as well as substantive projects on themes ranging from theoretical to managerially relevant issues. Scholars at any career stage are invited to participate as apprentices in this workshop.


Submission Deadline:  March 1, 2013

Submit your proposals by email at Questions can be directed to Fleura ( or Diego (

Notification:  April 1, 2013

Submission Requirements: Applicants should submit a 5 page synopsis of their project and a copy of their vita. Their proposal should also address targeted audience, anticipated/executed method, summary of data set, conceptual proposition, theoretical ancestry, anticipated contributions, ideas for the discussion, major challenges encountered and aims for the workshop.

Organizational Setup: This is a 2.5 day boot camp on data interpretation after the Consumer Culture Theory Conference VI. We will offer four thematic work group sessions consisting of small groups of students and CCT faculty designed to attack specific issues such as interpretive problems, moving from data to theory and back again, moving from findings to contributions, etc.  There will be time set aside for individual reflection on these sessions. Faculty will be available for additional discussion time in informal contexts. In addition there will be one or two plenary talks by senior mentors or industry practitioners.