The 12th International Conference on Research in Advertising, Zagreb, 27-29 Jun 2013, Chair Ivana Bu?ljeta Banks; Deadline 15 Mar


Conference dates: June 27 – 29, 2013
Deadline: March 15, 2013

The 12th International Conference on Research in Advertising 2013 will be held in Zagreb, Croatia.

The conference theme “To Boldly Go…” Extending the Boundaries of Advertising embodies the current trends in both traditional and non-traditional advertising research and practice, as well as the expansion of the conference itself to new territories. Around 100 papers on various topics related to advertising and brand communication will be presented during the two days of the conference: June 28th and 29th, 2013. The conference will take place on the campus of the Zagreb School of Economics and Management.

The conference fee for registration before May 20, 2013 is € 375; after May 20, 2013 € 450.

Full call for papers can be downloaded from:


The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership