ECHO Challenge


The Direct Marketing Educational Foundation Collegiate ECHO Direct/Interactive Marketing Challenge 2013 with dELiA*; Registration deadline 19 Apr 2013

DMEF’s student marketing challenge from dELiA*s offers a teaching tool and project for student teams this spring semester. Scholarship grants will be provided to the schools of undergraduate winning teams, and cash awards to the winning teams. [Read more about the awards at ] Please feel free to share this information with your students and colleagues.

Student teams may work with or without a faculty advisor in the 2013 DMEF Collegiate ECHO Direct/Interactive Marketing Challenge, which involves such media as social, mobile, and other digital communications. dELiA*s invites student teams worldwide to create marketing plans that will

  1. Target potential new customers, drive them to dELiA*s web or store channels, and entice them to make a first purchase.
  2. Target existing customers and entice them, through various marketing methods, to buy more. [Read more about the Challenge at]

Who Benefits? The Challenge, now in its 28th year, is a teaching resource for academic faculty who educate tomorrow’s marketers. It gives visibility to students at the sponsoring company and as a resume builder. dELiA*s benefits from top campaign ideas from student teams who act as agencies, creating marketing plans.

Who Can Participate?

Student teams consisting of 2-4 members can form at either the undergraduate or graduate level. The Challenge may be used by

  • advertising / marketing clubs,
  • students working independently as an extracurricular activity,
  • students seeking college credit for an independent study project (arranged with their school or department), or
  • students required to complete the Challenge as part of a course curriculum.

Open to All Majors: The Challenge may be of special interest to marketing, advertising, e-commerce, mass communications, retail, merchandising, entrepreneurship or business majors; however, students of all majors may compete. An online Intent to Compete form is required to register for the Challenge by April 19, 2013. Once entered, the deadline to submit entries (also online) is May 17, 2013.

About the Collegiate ECHO Challenge

Started in 1984 and open to students in colleges and universities in all majors worldwide, the Collegiate ECHO Direct/Interactive Marketing Challenge is conducted by Direct Marketing Educational Foundation, an education nonprofit. Previous sponsors of the Challenge include charity: water, Microsoft Advertising, Pitney Bowes, SkyMall and Hallmark Cards. Participation in the Collegiate ECHO Challenge is a differentiator for job seekers. Visit for details about this opportunity.

About Direct Marketing Educational Foundation (DMEF)

Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place college students in direct/interactive marketing careers, thereby expanding and enriching the talent pool of trained, market-ready marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF continues to be an independent 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals and companies. Tax-deductible contributions are the lifeblood of the DMEF; funds raised at the Annual Awards Dinner and throughout the year support a broad range of world-class educational programs and scholarships.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s marketing leaders, an indication of the Foundation’s success. For additional information about the DMEF, its mission, and its programs, visit .


Jeff Nesler
Senior Program & Web Manager
DMEF 1120 Ave. of the Americas
New York, NY 10036

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