TOC: Advances Bus Mar Purchasing


Advances in Business Marketing and Purchasing, 19

Foreword to Visionary Pricing
Arch G. Woodside [Publisher] [Google Scholar]

Introduction to Visionary Pricing
Gerald E. Smith [Publisher] [Google Scholar]

One on One, Pricing with Dan Nimer
Gerald E. Smith, Dan Nimer [Publisher] [Google Scholar]

The Founding Principles and Strategies of Pricing
Gerald E. Smith, Dan Nimer [Publisher] [Google Scholar]

Integrating Marketing and Operational Choices for Profit Growth
Thomas Nagle, Lisa Thompson [Publisher] [Google Scholar]

How Price Consulting is Coming of Age
Hermann Simon [Publisher] [Google Scholar]

Incorporating Competitive Strategy in Pricing Strategy
George E. Cressman [Publisher] [Google Scholar]

Emergent Pricing Strategy
Gerald E. Smith [Publisher] [Google Scholar]

Price and Customers’ Perceptions of Value
Kent B. Monroe [Publisher] [Google Scholar]

Using Case ROI™ to Determine Customer and Segment Value in the Business-to-Business Environment
Reed K. Holden [Publisher] [Google Scholar]

Legal Tools that Support Value Pricing
Eugene F. Zelek [Publisher] [Google Scholar]

Understanding Value – Beyond Mere Metrics
E. M. (Mick) Kolassa [Publisher] [Google Scholar]

Creating Value with Sales Promotion Strategies that Avoid Price Discounting
Takaho Ueda [Publisher] [Google Scholar]

Pricing: From Good to World Class
Craig Zawada, Mike Marn [Publisher] [Google Scholar]

Pricing Software: Ten Predictions for the Future
Allan Gray, Michael Lucaccioni, Jamie Rapperport, Elliott Yama [Publisher] [Google Scholar]

Capturing the Value of Pricing Analytics
Chuck Davenport, John Norkus, Michael Simonetto [Publisher] [Google Scholar]

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