Keller to Direct MSI


Kevin Lane Keller will be the Executive Director of the Marketing Science Institute starting in July of 2013

Kevin Lane Keller Named 2013-2015 MSI Executive Director

Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth, will serve as the Marketing Science Institute’s Executive Director for 2013-2015. He succeeds John Deighton of the Harvard Business School, and will begin his MSI appointment July 1, 2013. More details are available on the MSI website at

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