2013 VISITING PROFESSOR PROGRAM (VPP) FACT SHEET

“As someone who teaches advertising and PR courses, having hands-on experience has benefited me tremendously.  The VPP experience will benefit my teaching in that I can update my examples and case studies and tell students what I worked on first-hand.  Observing how the work gets done and possibly contributing to the process has been an invaluable experience.”    Professor Frauke Hachtmann, University of Nebraska – Lincoln

“Frauke was a perfect for JWT.  This was not only the result of her interest and prior research of the agency, but her enthusiasm and thirst to learn about the agency’s culture and work made the partnership and overall experience great.  She was such a pleasure to host and we extended an invitation for her students to come visit the agency.   Our colleagues were very supportive of the VPP.”      Carly Wengrover, PR Manager

The Advertising Educational Foundation invites you to apply to the

Visiting Professor Program

Application Deadline

January 31, 2013

Background

The VPP is a two-week fellowship for professors of advertising, marketing, communications and the liberal arts. In 2012, 18 professors were hosted by advertising agencies in Atlanta, Chicago, Los Angeles, New York City and Seattle. Whether a professor is placed with an agency, a marketing or media company depends upon his/her area of expertise. The number of placements in the VPP is contingent upon the number of companies willing to host a professor. Preference is given to professors with little or no industry experience and to those who have not already participated in the program. Note: Program is only offered to professors teaching in the United States.

Objective

To expose professors to the day-to-day operations of an advertising agency, marketing or media company; and to provide a forum for the exchange of ideas between academia and industry. The VPP gives professors a greater understanding of and appreciation for the industry while host companies have an opportunity to develop closer ties to academia.

Components

An orientation is followed by individual fellowships. While at the host company, each professor offers a Lunchtime Talk on his/her area of expertise and how it relates to advertising. Note: With the professor’s permission, the talk may be videotaped for streaming on www.aef.com.

2013 VPP:                   June 3-15

Professors chosen by the VPP Selection Committee will be placed with host companies in Chicago, New York City and other major cities. Apply only if your academic and personal responsibilities allow you to participate for the full two weeks.  

 

Notification:             April 2013

Those selected to participate in the program AEF recommends a meeting between the visiting professor and host company to discuss mutual objectives of the program.

Expenses

Host companies pay housing and per diem. Professors pay for travel to /from the host city, as well as out-of-pocket expenses.

Application

Visit the On-Campus section on www.aef.com to apply and submit your CV and statement. Letter of recommendation (on school letterhead) must be mailed and postmarked by January 31, 2013. Letter of recommendation is not accepted via fax or email.

Contact:  Sharon Hudson, Vice President, Program Manager, at sh@aef.com or (212) 986-8060 x15.

---

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership