TOC: Psych Mar

Introduction

Psychology & Marketing, 29(12)

Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations
Thomas J. L. van Rompay, Peter W. de Vries, Fenna Bontekoe and Karin Tanja-Dijkstra [Publisher] [Google Scholar]

How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?
Kevin E. Voss, Bashar S. Gammoh and Xiang Fang [Publisher] [Google Scholar]

Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment
Yongjun Sung, Sejung Marina Choi and Spencer F. Tinkham [Publisher] [Google Scholar]

The Role of Ad-Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model
Chingching Chang [Publisher] [Google Scholar]

Gay Consumers and Brand Usage: The Gender-Flexing Role of Gay Identity
Gillian Oakenfull [Publisher] [Google Scholar]

Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging Economy
Reto Felix and Martha R. Garza [Publisher] [Google Scholar]

Memory Enhances the Mere Exposure Effect
Tom Stafford and Anthony Grimes [Publisher] [Google Scholar]

Positive and Negative Affectivity as Mediators of Volunteerism and Service-Oriented Citizenship Behavior and Customer Loyalty
Ajay K. Jain, Naresh K. Malhotra and Chong Guan [Publisher] [Google Scholar]

What is the Value of Luxury? A Cross-Cultural Consumer Perspective
Nadine Hennigs, Klaus-Peter Wiedmann, Christiane Klarmann, Suzane Strehlau, Bruno Godey, Daniele Pederzoli, Agnes Neulinger, Kartik Dave, Gaetano Aiello, Raffaele Donvito, Koyama Taro, Janka Táborecká-Petrovicová, Carmen Rodríguez Santos, Jaehee Jung and Hyunjoo Oh [Publisher] [Google Scholar]


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