J Mar Analytics


Palgrave Macmillan will merge two journals to create the Journal of Marketing Analytics, edited by Tom Breur

The  Journal of Targeting, Measurement and Analysis for Marketing and Journal of Database Marketing & Customer Strategy Management will merge after the completion of the 2012 volumes and publish as of 2013 under the new title Journal of Marketing Analytics.

The Journal of Marketing Analytics will "bring together applied research and practice papers on topics like targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing, and marketing strategy."

The founding editor will be Tom Breur (XLNT Consulting, the Netherlands). Here is his Editorial Statement:


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