Due to numerous requests, AMA is extending the deadline for paper submission to 26 November 2012. This extra time should accommodate all hoping to submit papers and session proposals.

The theme of this year’s AMA Marketing & Public Policy Conference is “The Changing Role of Policy in Consumer Well-Being.” Consumer well-being is at the heart of many of the most important global issues and initiatives. In the U.S., for example, recent healthcare and financial regulation debates are highly relevant to consumer well-being and have key economic implications. At MPPC 2013, we will explore critical issues at the nexus of consumer welfare and policy. Our goal is to feature research and facilitate dialogue offering innovative insights that will be useful to public policy makers, experts, and scholars.

MPPC is the premier national and international event for marketing academics, public policy makers, and marketing practitioners interested in social and public policy. The conference venue, The Madison Hotel, is located in the heart of Washington, D.C., offering superb access to numerous historical and cultural sites and dining options.

Co-chairs for the conference are Kathleen Seiders, Professor, Boston College and Linda Salisbury, Associate Professor, Boston College. Inquiries related to the conference can be sent to them via email at mppc@bc.edu.

Call for papers can be found at:

http://www.marketingpower.com/publicpolicy

Papers can be submitted online at:

http://convention2.allacademic.com/one/ama/mppc13/

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