TOC: J Prod Brand Man


Journal of Product & Brand Management, 21(7)

Searching for competitive advantage with the brand extension process
Tina Vukasovic [Publisher] [Google Scholar]

Effects of complete products on consumer judgments
Timucin Ozcan, Daniel A. Sheinin [Publisher] [Google Scholar]

Place branding: creating self-brand connections and brand advocacy
Elyria Kemp, Carla Y. Childers, Kim H. Williams [Publisher] [Google Scholar]

Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana
Bedman Narteh, Raphael Odoom, Mahama Braimah, Samuel Buame [Publisher] [Google Scholar]

Brand loyalty and the role of hedonic value
Anna Kuikka, Tommi Laukkanen [Publisher] [Google Scholar]

The relationship between customer value and pricing strategies: an empirical test
Anna Codini, Nicola Saccani, Alessandro Sicco [Publisher] [Google Scholar]

Price unfairness: the indirect effect on switching and negative word-of-mouth
Cristiane Pizzutti dos Santos, Kenny Basso [Publisher] [Google Scholar]

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