Wilkie “Marketing for a Better World” Award

Call for Nominations
Due November 15, 2012

Marketing is a wonderfully complex and important field of study. The aggregate marketing system is a huge and sprawling human institution, embedded in the daily life of its society. It brings a dynamism to its society as it strives to grow and create. Marketing monitors the wants and needs of its citizens, and works to deliver satisfactions of these. It builds tangible and intangible infrastructures to assist in its work, and brings employment and wages to its millions of members. While Marketing can sometimes overstep bounds in its pursuits, it also can bring wonder to – and real improvements in – peoples’ daily lives. One important goal for the aggregate marketing system, therefore, is that it be both fair and efficient in its operations.

In this spirit, the inaugural William L. Wilkie “Marketing for a Better World” Award will honor marketing thinkers who have significantly contributed to our understanding and appreciation for marketing’s potentials to improve our world, and from whose work notable advances have ensued—in the mold of Bill Wilkie of the University of Notre Dame.

The Wilkie Award is intended to be a broadly based, major academic recognition for the field, recognizing Marketing thought leaders whose conceptual developments, substantive applications, or empirical studies have served to provide significant bases for improvements in our world. There is a range of possible research areas from which the award can possibly spring, including (but not limited to) marketing theory, innovation, macromarketing, marketing and public policy, ethics and social responsibility, social marketing, services marketing, competition, pricing, advertising, marketing and development, transformative consumer research, and marketing and the consumer interest.

The nomination process has been designed to be efficient. For details, or to nominate a marketing professor for the Wilkie Award by November 15, please visit:

www.themarketingfoundation.org/wilkie.html.

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