MAG Scholar


Introducing the Marketing in Asia Group


The Marketing in Asia Group (MAG) or MAG Scholar©  brings people together who share an interest in learning the business of Asian business.

MAG Scholar© acts as a home for a community of academics, research students and practitioners who take Asian marketing and Asian business issues seriously, but who also adopt a strong global perspective. It seeks to undertake and disseminate Asian marketing knowledge based on rigorous, yet pragmatic research. Its work focuses on the relationship between Asian culture and marketing issues and practices in Asia. Details can be read at

Please do take note that MAG Scholar©  is now on Facebook and can be accessed at

Please do Like our page and inform others.

Please also note that abstracts of our journal, Asian Journal of Business Research, is now available at 

and more details are available on our website at

MAG Scholar© is also organizing its third conference 2013 MAG Scholar© Global  Business, Marketing and Tourism Conference at Dubai, UAE from Nov 11-14, 2013. Details will be uploaded at our website and Facebook soon.

We would like to request for your help to disseminate this information to your colleagues and friends.

Thank you.

Professor Dr Ernest Cyril De Run
MAG Scholar Management Team, MAG Scholar Fellow, Contact Editor for Asian
Journal of Business Research

Dean, Centre for Graduate Studies, UNIMAS
Tel.:   +(60-82) 582280, Fax: +(60-82) 582484