Health Care Customer Value Cocreation Practice Styles
–Janet R. McColl-Kennedy, Stephen L. Vargo, Tracey S. Dagger, Jillian C. Sweeney, and Yasmin van Kasteren [Publisher] [Google Scholar]

Can Customers Detect Script Usage in Service Encounters?: An Experimental Video Analysis
–Liana Victorino, Rohit Verma, Bryan L. Bonner, and Don G. Wardell [Publisher] [Google Scholar]

A Neurophysiological Assessment of Consumers’ Emotional Responses to Service Recovery Behaviors: The Impact of Ethnic Group and Gender Similarity
–Christo Boshoff [Publisher] [Google Scholar]

"I’m Mad and I Can’t Get That Service Failure Off My Mind": Coping and Rumination as Mediators of Anger Effects on Customer Intentions
–Yuliya Strizhakova, Yelena Tsarenko, and Julie A. Ruth [Publisher] [Google Scholar]

How Does Language Matter for Services? Challenges and Propositions for Service Research
–Jonas Holmqvist and Christian Gronroos [Publisher] [Google Scholar]

The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations
–Jean Boisvert [Publisher] [Google Scholar]

The Long-Term Influence of Service Employee Attrition on Customer Outcomes and Profits
–Mahesh Subramony and Brooks C. Holtom [Publisher] [Google Scholar]

Antecedents to Consumer Perceptions of Sacredness in Extended Service Experiences: The Case of Golf
–Lee Phillip McGinnis, James W. Gentry, and Tao (Tony) Gao [Publisher] [Google Scholar]

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