TOC: J Bus Ind Mar


Journal of Business & Industrial Marketing, 27(8)

Tangible and intangible resource inequity in customer-supplier relationships
Linda Silver Coley, Eckhard Lindemann, Stephan M. Wagner [Publisher] [Google Scholar]

The differential impact of brand equity on B2B co-branding
Stavros P. Kalafatis, Natalia Remizova, Debra Riley, Jaywant Singh [Publisher] [Google Scholar]

Attributes of overall satisfaction of agricultural machinery dealers using a three-factor model
Alexander Staus, Tilman Becker [Publisher] [Google Scholar]

Leveraging relationship orientation and its impact on relationship outcomes
Geoffrey T. Stewart, Zach G. Zacharia, Andrew B. Artis [Publisher] [Google Scholar]

The training of sales managers: current practices
Geoffrey L. Gordon, C. David Shepherd, Brian Lambert, Rick E. Ridnour, Dan C. Weilbaker [Publisher] [Google Scholar]

Intertwining relationship marketing with supply chain management through Alderson’s transvection
Per Engelseth, Christian Felzensztein [Publisher] [Google Scholar]

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