TOC: J Applied Mar Theory


Journal of Applied Marketing Theory, 3(1)

Editor Comments Vol 3(1)
Mike McCall, Rick Mathisen and Mike Musante [Publisher]

The Impact of Salespeople on Retailer Outcomes
Ronald A. Clark, James J Zboja, Clay M. Voorhees [Publisher] [Google Scholar]

Customer Complaint Handling: The Importance of Employee Training for Customer Service
Nader H. Shooshtari, Shawn F. Clouse, Simona Stan [Publisher] [Google Scholar]

Psychographic Segmentation in a Unique Service Industry: A Typology Based on Consumers’ Levels of Consumption of Live and Media-Based Spectator Sports
Tammy McCullough, Sam Fullerton [Publisher] [Google Scholar]

An Empirical Taxonomy of Tourist Information Search Strategies
Stephen W. Clopton, James E. Stoddard, Michael R. Evans [Publisher] [Google Scholar]

Understanding the Service Environment: How Does Music, Color, and Scent Impact Customers?
Anita Whiting [Publisher] [Google Scholar]

Control and Fairness in Customer Service
Odile Jeanne Streed, Albert Kagan [Publisher] [Google Scholar]

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