TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 40(6)

Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value
Xueming Luo, Jan Wieseke & Christian Homburg [Publisher] [Google Scholar]

The effect of shipping fee structure on consumers’ online evaluations and choice
Nevena T. Koukova, Joydeep Srivastava & Martina Steul-Fischer [Publisher] [Google Scholar]

Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?
Anne L. Roggeveen, Michael Tsiros & Dhruv Grewal [Publisher] [Google Scholar]

How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall
Julie Baker & Kirk L. Wakefield [Publisher] [Google Scholar]

Achieving brand loyalty through sponsorship: the role of fit and self-congruity
Marc Mazodier & Dwight Merunka [Publisher] [Google Scholar]

Bottom-up learning in marketing frontlines: conceptualization, processes, and consequences
Jun Ye, Detelina Marinova & Jagdip Singh [Publisher] [Google Scholar]

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