TOC: Intl Mar Rev


International Marketing Review, 29(6)

The influence of value perceptions on luxury purchase intentions in developed and emerging markets
Paurav Shukla [Publisher] [Google Scholar]

Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Jing Jiang, Ran Wei [Publisher] [Google Scholar]

How national cultural values affect pro-environmental consumer behavior
Katja Soyez [Publisher] [Google Scholar]

The influence of face and group orientation on the perception of luxury goods: A four market study of East Asian consumers
Lien Le Monkhouse, Bradley R. Barnes, Ute Stephan [Publisher] [Google Scholar]

On the misuse of national culture dimensions
Paul Brewer, Sunil Venaik [Publisher] [Google Scholar]

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership