Consortium for International Marketing Research – Annual Conference 2013, 10th – 13th April
Marketing in Diversity: Decline of the old and rise of the new world market

In this time of diversity and globalization, there is a continual re-arrangement of production and consumption patterns. Emerging-market firms are finding innovative ways to connect to customers, and understanding cultural factors is becoming more important at the same time as cultural difference seem less of a barrier. We now require development of new theoretical insights, to understand the increasing diversity of strategic opportunities; with new markets, resources and technologies leading to new ways for firms to connect with consumers.

Conference Co-Chairs: Associate Professor Susan Freeman and Dr. Christopher Medlin

All submissions will be subject to a double blind review process. The deadline for submissions is 31st December 2012. Authors will be advised of the review process by the 31st January.

CIMAR 2013 will take place on the University of Adelaide main campus which is located within the CBD of Adelaide, South Australia.

www.adelaide.edu.au/campuses/northtce

Full information available at

http://business.adelaide.edu.au/events/cimar/

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