TOC: Trziste Market


Trziste Market, 24(1)

The impact of marketing resources on corporate competitiveness
Gyulavári, T., Kenesei, Z. [Publisher] [Google Scholar]

Corporate reputation index: empirical research in banking sector
Grgiæ, D. [Publisher] [Google Scholar]

Service quality concept and measurement in the business consulting market
Benaziæ, D., Ozretiæ Došen Ð. [Publisher] [Google Scholar]

Integrated marketing communications in high-quality hotels of central and southern Dalmatia: a study from the perspective of managers and guests
Šeriæ, M., Gil Saura, I. [Publisher] [Google Scholar]

Measuring Romanian do-it-yourself retail chain’s efficiency during the economic crisis
Alt, M. A. [Publisher] [Google Scholar]

Intergenerational influence and rituals – children’s behaviour with new school year
Sredl, K. C., Butigan, R., Renko, N. [Publisher] [Google Scholar]

Comparison of perceived value structural models
Piri Rajh, S. [Publisher] [Google Scholar]

Book Reviews

Lindstrom, M.: "Brandwashed – tricks companies use to manipulate our minds and persuade us to buy"
Hays, D. [Publisher]

Previšiæ, J., Ozretiæ Došen, Ð., Krupka, Z.: "Osnove meðunarodnog marketinga"
Komarac, T. [Publisher]

Dobriniæ, D. (ur.): "Marketing i baze podataka"
Gregurec, I. [Publisher]

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