TOC: Mar Sci

Introduction

Marketing Science, 31(5)

Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act
Christine Moorman, Rosellina Ferraro, and Joel Huber [Publisher] [Google Scholar]

Commentaries and Reply to "Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act" by Christine
Moorman, Rosellina Ferraro, and Joel Huber [Publisher]

Can Brand Extension Signal Product Quality?
Sridhar Moorthy [Publisher] [Google Scholar]

Bidding Behavior in Descending and Ascending Auctions
Amar Cheema, Dipankar Chakravarti, and Atanu R. Sinha [Publisher] [Google Scholar]

Consumer Mental Accounts and Implications to Selling Base Products and Add-ons
Sanjiv Erat and Sreekumar R. Bhaskaran [Publisher] [Google Scholar]

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
Lesley Chiou and Catherine Tucker [Publisher] [Google Scholar]

State-Dependence Effects in Surveys
Martijn G. de Jong, Donald R. Lehmann, and Oded Netzer [Publisher] [Google Scholar]

Self-Control and Incentives: An Analysis of Multiperiod Quota Plans
Sanjay Jain [Publisher] [Google Scholar]


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