From the Editor
–C. Anthony Di Benedetto [Publisher]

The Total Product Design Concept and an Application to the Auto Market
–Raji Srinivasan, Gary L. Lilien, Arvind Rangaswamy, Gina M. Pingitore and Daniel Seldin [Publisher] [Google Scholar]

Success Factors of Product Innovation: An Updated Meta-Analysis
–Heiner Evanschitzky, Martin Eisend, Roger J. Calantone and Yuanyuan Jiang [Publisher] [Google Scholar]

Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success
–Sabine Kuester, Christian Homburg and Silke C. Hess [Publisher] [Google Scholar]

A Study of the Performativity of the “Ambidextrous Organizations” Theory: Neither Lost in nor Lost before Translation
–Boris Durisin and Gergana Todorova [Publisher] [Google Scholar]

Imagination Difficulty and New Product Evaluation
–Min Zhao, Steve Hoeffler and Darren W. Dahl [Publisher] [Google Scholar]

Strategic Value Assessment and Explorative Learning Opportunities with Customers
–Edwin J. Nijssen, Bas Hillebrand, Jeroen P. J. de Jong and Ron G. M. Kemp [Publisher] [Google Scholar]

Supplier Development Responsibility and NPD Project Outcomes: The Roles of Monetary Quantification of Differences and Supporting-Detail Gathering
–Finn Wynstra, James C. Anderson, James A. Narus and Marc Wouters [Publisher] [Google Scholar]

Market Vision and the Front End of NPD for Radical Innovation: The Impact of Moderating Effects
–Susan E. Reid and Ulrike de Brentani [Publisher] [Google Scholar]

Back-loading: A Potential Side Effect of Employing Digital Design Tools in New Product Development
–Sebastian K. Fixson and Tucker J. Marion [Publisher] [Google Scholar]

Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader–Protagonist Similarity
–Ellis A. van den Hende, Darren W. Dahl, Jan P. L. Schoormans and Dirk Snelders [Publisher] [Google Scholar]

Antecedents and Contingent Effects of Organizational Adaptive Capability on Firm Product Innovativeness
–Ali E. Akgün, Halit Keskin and John Byrne [Publisher] [Google Scholar]

Pioneering Advantages and Entrepreneurs’ First-mover Decisions: An Empirical Investigation for the United States and China
–Y. Lisa Zhao, O. Homer Erekson, Tang Wang and Michael Song [Publisher] [Google Scholar]

Robust Testing of the Utility-based High-technology Product Sales Forecasting Models Proposed by Decker and Gnibba-Yukawa (2010)
–Paul Goodwin and Sheik Meeran [Publisher] [Google Scholar]

Comments on the Model Testing by Goodwin and Meeran (2012): Comparison of the Utility-based and the Gompertz Curve Approach for High-technology Product Sales Forecasting
–Kumiko Gnibba-Yukawa and Reinhold Decker [Publisher]

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