From the Editor
–C. Anthony Di Benedetto [Publisher]

Product Choice and the Importance of Aesthetic Design Given the Emotion-laden Trade-off between Sustainability and Functional Performance
–Michael G. Luchs, Jacob Brower and Ravindra Chitturi [Publisher] [Google Scholar]

Open Innovation in Practice: Goal Complementarity and Closed NPD Networks to Explain Differences in Innovation Performance for SMEs in the Medical Devices Sector
–Annemien J. J. Pullen, Petra C. de Weerd-Nederhof, Aard J. Groen and Olaf A. M. Fisscher [Publisher] [Google Scholar]

Co-creation in Radical Service Innovation: A Systematic Analysis of Microlevel Processes
–Helen Perks, Thorsten Gruber and Bo Edvardsson [Publisher] [Google Scholar]

The Effect of Personal and Virtual Word-of-Mouth on Technology Acceptance
–Mark E. Parry, Tomoko Kawakami and Kazuhiro Kishiya [Publisher] [Google Scholar]

Strategic Orientation and Product Innovation: Exploring a Decompositional Approach
–Jelena Spanjol, Silke Mühlmeier and Torsten Tomczak [Publisher] [Google Scholar]

The (Unknown) Providers to Other Firms’ New Product Development: What’s in It for Them?
–Tina Lundø Tranekjer and Mette Præst Knudsen [Publisher] [Google Scholar]

Directive Deficiencies: How Resource Constraints Direct Opportunity Identification in SMEs
–Elco van Burg, Ksenia Podoynitsyna, Lien Beck and Tinne Lommelen [Publisher] [Google Scholar]

Explicating Hearing the Voice of the Customer as a Manifestation of Customer Focus and Assessing its Consequences
–Neeraj Bharadwaj, John R. Nevin and Jeffrey P. Wallman [Publisher] [Google Scholar]

A Manager’s Perspective on Virtual Customer Integration for New Product Development
–Michael Bartl, Johann Füller, Hans Mühlbacher and Holger Ernst [Publisher] [Google Scholar]

Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration
–Gaia Rubera, David A. Griffith and Goksel Yalcinkaya [Publisher] [Google Scholar]

Managing the Trade-off between Ambiguity and Volatility in New Product Development
–Stephen J. Carson, Tao Wu and William L. Moore [Publisher] [Google Scholar]

Integrating Knowledge and Knowledge Processes: A Critical Incident Study of Product Development Projects
–Jeroen Kraaijenbrink [Publisher] [Google Scholar]

Book Reviews

The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development Dantar P. Oosterwal. New York: Amacom, 2010. 254?+?xvii pages. US$27.95; Mastering Lean Product Development: A Practical, Event-Driven Process for Maximizing Speed, Profits, and Quality Ronald Mascitelli. Northridge, CA: Technology Perspectives, 2011. 323?+?xii pages. US$49.95; Innovative Lean Development: How to Create, Implement and Maintain a Learning Culture Using Fast Learning Cycles Timothy Schipper and Mark Swets. New York: CRC Press, 2010. 173?+?xxv pages. US$41.95.
–Katherine Radeka [Publisher]

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur. Hoboken, NJ: John Wiley & Sons, 2010. 281?+?iv pages. US$34.95.
–Erik A. J. Johnson [Publisher]

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