TOC: J Mar Comm

Introduction

Journal of Marketing Communications, 18(5)

Towards an understanding of the role of trade fairs as facilitators of consumer creativity
Eeva-Katri Ahola [Publisher] [Google Scholar]

Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises
Sabine A. Einwiller & Michael Boenigk [Publisher] [Google Scholar]

How coviewing reduces the effectiveness of TV advertising
Steven Bellman, John R. Rossiter, Anika Schweda & Duane Varan [Publisher] [Google Scholar]

Awareness changes placebo effects for feeling relaxed, but not for liking
J. Kuenzel, I. Blanchette, E. H. Zandstra, A. Thomas & W. El-Deredy [Publisher] [Google Scholar]


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