Introduction to special issue
–Debra Basil [Publisher]

Coverage of social marketing efforts in the mainstream media
–Michael Basil [Publisher] [Google Scholar]

What do social marketing programmes reveal about social marketing? Evidence from South Asia
–Gordhan K. Saini and Kumar Mukul [Publisher] [Google Scholar]

Alternative approaches to decreasing maternal anemia: identifying the need for social marketing strategies to promote iron-folic acid supplementation in the Peruvian highlands
–Alina Shaw, Lenette Golding and Aimee Webb Girard [Publisher] [Google Scholar]

Risky products in movies: a special type of the embedded message requiring special treatment?
–Andriy Kovalenko and Ben Wooliscroft [Publisher] [Google Scholar]

Marketing social missions—adopting social marketing for social entrepreneurship? A conceptual analysis and case study
–Judith Madill and Rafael Ziegler [Publisher] [Google Scholar]

Emerging philanthropy markets
–Richard Michon and Atul Tandon [Publisher] [Google Scholar]

Understanding the decision-making processes for arts sponsorship
–Kate Daellenbach [Publisher] [Google Scholar]

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