Revisit: KSMS Fall 2012

Introduction

Fall 2012 Korean Scholars of Marketing Science International Conference, Seoul, 1 Dec 2012; Chairs: Roland T. Rust and Donghoon Kim; Deadline now 31 Oct

2012 KSMS Fall International Conference
Extended Submission Deadline: October 31, 2012
 
Theme
Global Alliance in Marketing Research: Bridging Asia and the World
Host
Yonsei University, Seoul, Republic of Korea
Organizers
Korean Scholars of Marketing Science
Global Alliance of Marketing & Management Associations
Partners
Neuromarketing Science & Business Association
Korea Distribution Science Association
Eco-Design Center of Dong-A University
Ministry of Knowledge Economy
National Research Foundation of Korea
Busan Metropolitan City
Yonsei Institute of Health and Welfare
Conference Co-Chairs
Roland Rust (University of Maryland)
Donghoon Kim (Yonsei University)
Venue
Samsung Hall, Yonsei University, Seoul, Republic of Korea
Date
December 1, 2012
Extended Submission Deadline
Oct. 31, 2012
Manuscript Guideline
Please refer to ‘KSMS International Conference Guidelines for Final Submission’ at (www.kams.org).
Submit Your Paper to:
Central Office, Korean Scholars of Marketing Science
Tel: +82 55 213 3346, Fax: +82 55 263 9096
 Program
09:00~11:00
2012 KSMS Doctoral Dissertation Competition
2012 KSMS Master Thesis Competition
– Chair of 2012 KSMS Dissertation and Thesis Competition Committee:
Chang-Hoan Cho (Yonsei University), ccho@yonsei.ac.kr
11:00~ 11:30
Editorial Board Meeting of Journal of Global Scholars of Marketing Science
11:30~ 12:00
Editorial Board Meeting of Journal of Global Fashion Marketing
12:00 ~ 12:30
Board Meeting
12:00 ~ 13:00
Lunch
12:30 ~ 13:00
Registration
13:00 ~ 14:20
Opening Ceremony
– Welcoming Speeches:
Eunju Ko (Yonsei University) President of Korean Scholars of Marketing Science
Rafal Ohme (Warsaw School of Social Sciences and Humanities),
Advisory Board Member of Neuromarketing Science and Business Association
– Strategic Vision of Global Alliance of Marketing & Management Associations (GAMMA)
Michael Hoffman (Market Trade Inc.)
– Marketing Pioneer Award
– Keynote Speech: Managing Service Productivity
Roland T. Rust (University of Maryland), Founding Editor of Journal of Service Research (SSCI)
14:30 ~ 16:00
Academic Sessions Part I and Symposiums
16:10 ~ 17:40
Academic Sessions Part II and Symposiums
17:40~ 18:00
Reception:
– Awards Ceremony:
 Best Conference Paper Award
 2012 KSMS Doctoral Dissertation/Master Thesis Award
 2012 KSMS Excellent Service Award


2012 NMSBA-KSMS Joint Symposium
Theme
Neuromarketing on the Move
Organizers
Neuromarketing Science & Business Association
Korean Scholars of Marketing Science
Symposium
Co-Chairs
Rafal Ohme (Warsaw School of Social Sciences and Humanities), ohme@testdifferent.com
Eun-Ju Lee (Sungkyunkwan University), elee9@skku.edu
 
2012 Eco-Design Marketing Symposium
Theme
Eco-Design Marketing and Global Trends
Hosts
Ministry of Knowledge Economy
Busan Metropolitan City
Eco-Design Center of Dong-A University
Organizer
Korean Scholars of Marketing Science
Symposium Chair
Chil Soon Kim (Kyung Hee University), cskim@khu.ac.kr
 
2012 KDSA-KSMS Joint Symposium
Theme
Distribution Channel Management in Global Business Environment
Hosts
Korea Distribution Science Association
Organizer
Korean Scholars of Marketing Science
Symposium Chair
Young Ei Kim (Seoul Digital University), kimyei@sdu.ac.kr
 
2012 Global Customer Equity Symposium II
Theme
From Conceptualization to Measurement of Customer Equity in Fast Fashion
Host
Yonsei University
Organizer
Korean Scholars of Marketing Science
Sponsor
National Research Foundation of Korea
Symposium Chair
Roland Rust (University of Maryland), rrust@rhsmith.umd.edu
 
2012 Wellness Tourism Marketing Symposium
Theme
Sustainable Competitive Advantage in Wellness Tourism Marketing
Host
Yonsei Institute of Health and Welfare
Organizer
Korean Scholars of Marketing Science
Sponsor
Gangwon Leading Industry Office
Symposium Chair
Ki Nam Jin (Yonsei University), jinkn@yonsei.ac.kr
 
 
 
 

Tracks
Track
Chair
Track 1
Social Network Marketing
Sang–Hoon Kim (Seoul National University)
Track 2
Advances in Service Marketing
Sung Joon Yoon (Kyonggi University)
Track 3
Brand Management in the Turbulent Market
Tony Garrett (Korea University)
Track 4
Olympic Marketing: Integrated Marketing Communication
Yung Kyun Choi (Dongguk University)
Track 5
Luxury Brand Management
Eunju Ko (Yonsei University)
Track 6
Innovation and Diffusion in Marketing
Jaihak Chung (Sogang University)
Track 7
Distribution Channel Management in the Global Environment
Jae Wook Kim (Korea University)
Jiho Choi (Chonnam National University)
Track 8
Cultural Marketing and Performing Arts
Hwa Suk Lee (Chonbuk National University)
Track 9
Beauty Business and Medical Tourism Management
Chang Suk Oh (Youngsan University)
Track 10
Consumer Psychology and Marketing
Dong Mo Koo (Kyungpook National University)
Track 11
Customer Experiences and Service Marketing Management
Yong-Ki Lee (Sejong University)
Track 12
Theory and Best Practices in Fashion Marketing
Ho Jung Choo (Seoul National University)
Mindy Chungmin Lee (Trend Lab 506 Inc.)
Track 13
Hospitality and Tourism Marketing
Sunny Ham (Gachon University)
Track 14
Customer and Channel Management
Jong-Kuk Shin (Pusan National University)
Track 15
Consumer Behavior in Global Market
Seong-Yeon Park (Ewha Womans University)
Track 16
Sport and Marketing Communication
Kihan Kim (Seoul National University)
Track 17
Service Management and Sustainable Competitive Advantage
Sunmee Choi (Yonsei University)
 
Editor of Proceedings: Sunmee Choi (Yonsei University)
 
For More Information:
Central Office, Korean Scholars of Marketing Science
Dept. of Business Administration, Changwon National University
9 Sarimdong, Changwon, Gyeongnam
Republic of Korea
Tel: +82 55 213 3346; Fax: +82 55 263 9096
e-mail: stride@changwon.ac.kr
www.kams.org; www.kamsconference.org;http://www.tandfonline.com/rgam; www.jgfm.org