Revisit: WSM 2013


World Social Marketing Conference Toronto, 21-23 Apr 2013; Deadline 8 Oct

The World Social Marketing Conference comes to North America for the first time in April 2013. Call for papers deadline is 8 October 2012.

The World Social Marketing Conference planning committee invites submissions to be considered for oral and poster presentation. Please submit proposals for posters and workshop sessions, original manuscripts and/or case studies, project reports, policy initiatives and new thinking in the fields of theory for presentation at the conference.

In an effort to accommodate all high quality manuscripts, there is no specific social marketing theme. All original manuscripts and academic poster presentations will be subject to a competitive blind peer review. Those submitting papers for blind review should indicate that the paper is competitive on the abstract submission page. Those submitting ‘Working papers’ such as case study reports, policy papers, and/ or new innovation proposals will not be blind reviewed but will be reviewed in the context of the conference themes and the conferences aim to bring together academics, practitioners, and policy makers. Those submitting these kinds of contributions should mark the paper ‘Working Paper’ on the submissions page.

First submission deadline is October 8, 2012. Submit all documents electronically via the WSM submissions portal

Proposed sessions should demonstrate the application of social marketing in promoting social good. They may describe policy change, field case studies, technical innovation, innovative research, teaching approaches or theoretical advancements. Of particular interest are submissions related to: important current social issues, innovation and promoting the application of social marketing. Preference will be given to those submissions that clearly demonstrate the application of social marketing principles and to submissions that address one or more of the topic areas that are being emphasised at the 2013 World Social Marketing Conference:

  1. Environment
  2. Sustainability
  3. Children & young people
  4. Health
  5. Public Transport
  6. Technology
  7. Crime
  8. Safety
  9. Social engagement
  10. Developing world issues

Notification of acceptance will be made no later than 10 December 2012. You will receive an automated electronic confirmation of your submission. If you do not receive confirmation please email

Manuscripts in their final stages should be submitted as competitive papers. Manuscripts representing work that is still in its formative stages should be submitted as working papers. Long abstracts will be considered for review.

Papers must not exceed 5, double spaced pages, including text, references, figures and tables. Font must be Arial pt.12. Papers not adhering to these guidelines will be returned.

Oral presentations will be made to groups of up to 50 people. 25 minutes will be allotted to each presentation, followed by audience discussion. Poster presentations will be made during planned sessions for poster viewing and all networking refreshment and lunch breaks. Additional time will be made for poster presentations at the welcome drinks reception and conference networking party.

Manuscript submissions should adhere to the following format:

  1. Title of manuscript or special topic session
  2. Authors’/participants’ names, affiliations, and positions (author/participant identification does not appear again).
  3. Begin body of manuscript or special topic session proposal

If you have further questions please contact the conference office please email