TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 20(6)
Editorial
–Nigel F. Piercy & Carolyn A. Strong [Publisher]
Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs
–Aron O’Cass, Liem Viet Ngo & Vida Siahtiri [Publisher] [Google Scholar]
How departments’ decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
–Monika Oswald, Malte Brettel & Andreas Engelen [Publisher] [Google Scholar]
Marketing logics, ambidexterity and influence
–Karin Tollin & Marcus Schmidt [Publisher] [Google Scholar]
Longitudinal study of green marketing strategies that influence Millennials
–Katherine Taken Smith & Tracy R. Brower [Publisher] [Google Scholar]
The acquisition and utilization of market information in new venture development and the contingent nature of new venture organizing activities
–Christian Hopp [Publisher] [Google Scholar]
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