TOC: J Strat Mar


Journal of Strategic Marketing, 20(6)

Nigel F. Piercy & Carolyn A. Strong [Publisher]

Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs
Aron O’Cass, Liem Viet Ngo & Vida Siahtiri [Publisher] [Google Scholar]

How departments’ decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
Monika Oswald, Malte Brettel & Andreas Engelen [Publisher] [Google Scholar]

Marketing logics, ambidexterity and influence
Karin Tollin & Marcus Schmidt [Publisher] [Google Scholar]

Longitudinal study of green marketing strategies that influence Millennials
Katherine Taken Smith & Tracy R. Brower [Publisher] [Google Scholar]

The acquisition and utilization of market information in new venture development and the contingent nature of new venture organizing activities
Christian Hopp [Publisher] [Google Scholar]

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