CALL FOR PAPERS

Marketing Management Journal – Special Section

Socially Responsible Marketing: Broadening the Scope of Marketing to Meet the Needs of Society

Marketing organizations are not just responsible for selling brands, products, and services but for acting in a socially responsible manner as well.  Marketing is often the public face of an organization, and when organizations deal with difficult situations, marketing is typically called upon to lead the charge.  Socially responsible marketing means acting with concern and sensitivity and being aware of the impact that the firm’s actions have upon others, particularly those who may be disadvantaged.  Marketing organizations must make certain that their values are properly communicated to everyone within, and outside the organization.

The second special section of the Marketing Management Journal will focus on the challenging issues surrounding socially responsible marketing.  A wide variety of topics will be considered for publication, including those dealing with business-to-business, business-to-consumer, domestic, international, strategic, and tactical socially responsible marketing topics.

 

Submission Deadline:  March 1, 2013

Please see detailed submission guidelines located at:

http://mmaglobal.org/publications/marketingmanagementjournal.html

 

Submit articles via email to taurand@niu.edu

  

 

Special Section Editor

 

Questions about the special section should be directed to:

Tim Aurand, Professor of Marketing, Northern Illinois University

taurand@niu.edu; (815) 753-6231

 

 

Marketing Management Journal Editor

 

Questions about Marketing Management Journal should be directed to:

Don Roy, Professor of Marketing, Middle Tennessee State University

Don.Roy@mtsu.edu; (615) 904-8564