Getting the Balance Right
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Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising
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How Do Reference Groups Influence Self-Brand Connections among Chinese Consumers?
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The Moderating Effect of Ego Depletion on Viewer Brand Recognition and Brand Attitudes Following Exposure to Subtle Versus Blatant Product Placements in Television Programs
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The Brand Communication Effects of using a Headline to Prompt the Key Benefit in ADS with Pictorial Metaphors
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The Structural Effects of Metaphor-Elicited Cognitive and Affective Elaboration Levels on Attitude Toward the Ad
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Determinants of Opening-Forwarding E-Mail Messages
–Rebeca San José-Cabezudo, Carmen Camarero-Izquierdo [Publisher] [Google Scholar]

The Impact of Stereoscopic Three-Dimensional (3-D) Advertising
–Mark Yi-Cheon Yim, Vincent J. Cicchirillo, Minette E. Drumwright [Publisher] [Google Scholar]

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