TOC: J Adv


Journal of Advertising, 41(2)

Getting the Balance Right
Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, et al. [Publisher] [Google Scholar]

Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising
Marjolein Moorman, Lotte M. Willemsen, Peter C. Neijens, et al. [Publisher] [Google Scholar]

How Do Reference Groups Influence Self-Brand Connections among Chinese Consumers?
Yujie Wei, Chunling Yu [Publisher] [Google Scholar]

The Moderating Effect of Ego Depletion on Viewer Brand Recognition and Brand Attitudes Following Exposure to Subtle Versus Blatant Product Placements in Television Programs
Brian Gillespie, Jeff Joireman, Darrel D. Muehling [Publisher] [Google Scholar]

The Brand Communication Effects of using a Headline to Prompt the Key Benefit in ADS with Pictorial Metaphors
Lars Bergkvist, Daniel Eiderbäck, Michaela Palombo [Publisher] [Google Scholar]

The Structural Effects of Metaphor-Elicited Cognitive and Affective Elaboration Levels on Attitude Toward the Ad
Jooyoung Kim, Youngshim Baek, Yang Ho Choi [Publisher] [Google Scholar]

Determinants of Opening-Forwarding E-Mail Messages
Rebeca San José-Cabezudo, Carmen Camarero-Izquierdo [Publisher] [Google Scholar]

The Impact of Stereoscopic Three-Dimensional (3-D) Advertising
Mark Yi-Cheon Yim, Vincent J. Cicchirillo, Minette E. Drumwright [Publisher] [Google Scholar]

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